When you see that red background and white cursive font, you know what you’re getting. A sweet and crisp Coca-Cola. Along with the beverage itself, a lot of people have Coca-Cola memorabilia laying around that just came into their life.
Over the years, Coca-Cola has released a lot of different merchandise. One item is the vintage Coca-Cola cooler. The brand has undergone a lot of transformations in their logos over the years, so vintage items displaying old logos have become collector’s items. The vintage Coca-Cola cooler
Let’s take a little stroll down memory lane and look at the history of Coca-Cola. The Coca-Cola company was founded on January 29, 1892. Even though we know it as a soft drink today, Coca-Cola was invented by a pharmacist named Doctor John Pemberton in Atlanta, Georgia. The original concoction was syrup blended with carbonated water. The drink was an instant hit.
The name Coca-Cola was originally spelled Coca Kola, coined by Frank Robinson who worked for Pemberton as his bookkeeper. The ingredients included coca leaf extract and caffeine from the kola nut, so it was easy to come up with Coca Kola. So, where did the second “C” come from? Well, the idea was that two C’s would look better for advertising.
Pemberton sold the company to Asa Candler, who marketed the product aggressively which brought it popularity. Along with this marketing was the release of merchandise with the logo on it, thus giving us the memorabilia that we have today. In 1929, Coca-Cola had their own vending machines, and vintage Coca-Cola coolers. The logo was everywhere, and still is today. They really know what they’re doing. In the 1960s when bottling soda became popular, Coca-Cola followed suit and sold bottles at fast food places.
In 1985, the new formula was introduced, and Coca-Cola was changed forever. People DID NOT like it. So, Coca-Cola did some rebranding and fixed the problem bringing back the original recipe. Coca-Cola is a Fortune 500 company and continues to be incredibly popular today.
What are Vintage Coca-Cola Coolers?
During the 1920s, Coca-Cola was marketing as much as they could. They slapped that logo on anything they could find. They had their own coolers to store their product in at places of sale. In 1929, Coca-Cola hired the Glascock Bros, a steel manufacturing firm to commission an ice box with the logo on it. The rectangular red coolers had an ice box and a rack on the bottom for empty bottles. About 32,000 of them were cold and some are still out there waiting to be collected. There were many designs of the cooler, and now they are collector’s items that you can find online.
The vintage Coca-Cola coolers all have the same basic look. They are rectangular, all red, and don the white lettering everyone can spot a mile away. The Glascock coolers are what collectors are after when looking for a vintage Coca-Cola cooler.
How Much Will a Vintage Coca-Cola Cooler Cost?
The cost will depend on how rare you want to go. The condition of the cooler will also play a factor. A 1950s vintage Coca-Cola cooler in decent condition will run you around $200. When you look at the pictures you will be able to tell what kind of condition it is in. Expect some dings here and there since these vintage Coca-Cola coolers were used in businesses to sell the products!
Buying a vintage Coca-Cola cooler is buying a piece of marketing history. Coca-Cola was one of the first brands that was seen everywhere, and everyone still knows what it is today. It was able to stand the test of time, which is impressive.